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Dawn
Dawn Media Group is a prominent media organization in Pakistan, founded by Quaid-e-Azam Muhammad Ali Jinnah in the 1940s. The group initially launched the Dawn newspaper, which is recognized as the oldest English-language newspaper in Pakistan, and has since evolved into a multifaceted media entity. In July 2007, Dawn expanded its offerings by launching Dawn News, which was the first English-language news channel in the country. Due to the community's preference for Urdu, the channel transitioned to broadcasting in Urdu in May 2010. Dawn News enjoys wide viewership across urban and rural areas in Pakistan and has established partnerships with international news channels such as BBC World, Sky News, ABC News, and Al-Jazeera, allowing it to reach audiences in the US, Europe, the Middle East, and Africa.
In addition to its flagship newspaper and news channel, Dawn Media Group also publishes various monthly magazines, including products like Herald and Aurora, the latter being a leading advertising, marketing, and media magazine in Pakistan, established in 1998. Aurora acts as a key influencer in the advertising industry, offering insights into creative marketing campaigns, product developments, and consumer trends tailored for industry professionals and businesses looking to connect with their audiences.
Dawn's commitment to high journalistic standards and audience engagement has solidified it as a trusted source of news and information in Pakistan. Through its diverse range of media platforms, including its popular website Dawn.com and CityFM 89 radio station, the Dawn Media Group continues to redefine the media landscape in Pakistan and caters to the needs of its varied audience, fostering informed public discourse and cultural expression.
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