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NewcrestImage
NewcrestImage is a dynamic company established from a tradition of excellence in the hospitality industry. Founded in 2013, it emerged from the merger of two prior firms, Newcrest Management and Image Hospitality, spearheaded by industry veterans who have been successfully owning and managing lodging properties since 1977. The journey began with the acquisition of a modest 22-room roadside motel in Marlin, Texas, marking the start of a remarkable trajectory in hotel management and development.
Over the years, NewcrestImage expanded its operations significantly through smart acquisitions and strategic new developments. The late 1990s signaled an era of substantial growth, with the company establishing a reputation for excellence in hospitality. The early 2000s saw the creation of two key divisions, namely development and management, which catalyzed the opening of over 50 new hotels within a decade, underscoring the company's robust growth and commitment to providing premium lodging experiences.
Despite challenges, including the fallout from the global financial crisis starting in 2008, NewcrestImage demonstrated resilience and innovation. The leadership navigated the complexities posed by the recession, emerging stronger by maintaining a pipeline of new projects and expanding its portfolio during difficult economic times. The ability to adapt and the unity of purpose among the team were instrumental in the company’s ability to thrive.
NewcrestImage focuses on the development and management of select-service hotels and resorts, catering to a wide range of clients from business travelers to families on vacation. The company's strategic partnerships, such as those with well-known brands like Aimbridge Hospitality and Summit Hotel Properties, enhance its service offering while enabling it to maintain high standards across all properties. With the backing of experienced leadership and a commitment to quality, NewcrestImage stands as a leading player in the hospitality sector, symbolizing growth, innovation, and an unwavering commitment to customer satisfaction.
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