What is Profit Fade?

Profit Fade, in the construction industry, refers to a situation where the projected profit margins on a project decrease as the project progresses. This typically occurs when actual job costs exceed the initial estimates, resulting in a decrease in the anticipated profit. For instance, unforeseen complications, increased material prices, labor overruns, or errors in bidding can all contribute to profit fade. It's essential for construction firms to have systems in place for tracking job costs and updating profit projections to manage profit fade effectively. Proactive financial management can minimize the impact of profit fade and maintain project profitability.